Randhawa Brands
Amna Inam
Culture, stitched into couture.
International Designer & Stylist
Cairo · Milan · Paris · New York · London · Dubai
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Culture, stitched into couture.
Amna Inam is a Pakistani-American entrepreneur, fashion trailblazer, and the founder of Randhawa Brands — a label built at the intersection of South Asian heritage and modern Western silhouette. Her path began in beauty and wellness, where she built a career in sales and personal branding, before a pivot toward media during the pandemic — hosting Friday Flakes and later The American Dream, a series on immigrant ambition in America.
In 2021 she launched Randhawa Brands, translating that same instinct for storytelling into cloth. Each collection carries a narrative of resilience and multicultural pride, staged across multiple seasons of fashion week in New York, Paris, Milan, Cairo, London, and Dubai, and covered by Vogue, Harper's Bazaar, Flair Magazine, SHE Magazine, and more — including billboards in Times Square and NASDAQ in the heart of Manhattan.
She continues to design in service of something larger than the runway: a platform for women, immigrants, and South Asian voices to take up space on their own terms.
Randhawa SS24 — where the label's global stage began, staged beneath a starlit dome with a full company finale.
Menswear in black and gold brocade opened the evening, embroidery reworked from traditional coat detailing.
"Beneath the starlit dome — Randhawa SS24, NYFW."
The full company takes its bow as "Randhawa SS24 NYFW" lights the runway behind them.
Gold took center stage across the collection — sequinned gowns, iridescent wing capes, and jewel-toned finishes closing out the NYFW show.
"Sequins and tulle — the finishing statement of Randhawa SS24."
Rose Quartz & Concrete — a study in contrast, pairing soft blush textures against the city's industrial architecture.
Menswear opened the show — roses reworked as embellishment on tailored capes and ruffled shirting.
"Randhawa — closing look, PCFW Milan showcase."
Backstage and curtain call — Amna with her cast, moments after the final walk.
Paris Couture & Fashion Week — sculptural volume in white, finished with hand-set crystal florals and cascading tulle.
Crystal florals, reworked into a headpiece — the finishing note on the collection's closing gown.
"Randhawa — closing walk, Paris Couture & Fashion Week."
Off the runway — Amna in three faces of the brand's everyday elegance.
Emerlod Dior Collection — a runway staged beneath the Red Sea sky, gold coin veils and hand-beaded gowns built for a coastline of light.
The gold coin veil — the collection's signature motif, reworked across headpieces and gloves throughout the show.
"Sharm El Sheikh, Fashion Week — the winged finale look, cast in gold."
Resortwear and evening looks staged along the coast — from beaded corsetry to fluid silk separates.
Fashion Week London — pearl-draped silhouettes and sculpted tailoring staged against the Thames skyline.
Womenswear and menswear closed the show together, taking the runway as a full cast beneath the "R" of Randhawa.
"House of iKons, Fashion Week London — gold and black, close of the collection."
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From Vogue and Harper's Bazaar to Grazia and industry blogs, Amna Inam's runway moments — from Milan to Sharm El Sheikh to New York — have drawn coverage across international fashion media.
